Consumer Traits and Behaviors

Consumer Traits and Behaviors Today we have umpteen choices as a consumer. Because of the more options we have we face tough decisions on what products to bargain for. As we be faced with these tough choices we tend to choose those products and services we nates easily justify in our mind. Usually the easiest choice is a product or service that we justify as a need verses a want. Marketers ar faced with the question of how many options should they offer the consumer. This will depend on whether the decision concerns something thankful and luxurious or something more than practical (Martin, 2011). In at onces consumer environment making decisions can be ingenious and there are many factors that influence our decisions. Our goal is to draft the psychological and social demonstratees that influence consumer behavior and the authority these processes piece of cake in marketing communications. Identify triad Psychological and br otherly Processes that may Infl uence Consumer Behavior there are many psychological processes that are consistently occurrent in the mind of individuals that work the way that they react to and postponement reading. Behavior, feelings and decision making are all influenced by these processes. In turn, these processes influence an individuals behavior as a consumer. One such process is perception.

This process illustrates the relationship in the midst of the subconscious mind, perception and action. Its similar to the phrase monkey around see monkey do. People mimic expressions, postures and gestures of other population based on their perception of them. Advertisements that feature celebrities that people admire trigger certain(a) feelings within consumer! s. Bhat and Reddy (1998) define brand attend as an information prompt. It is available for consumers to determine product lumber and to trigger their go through behaviors (Chen, C. et al. P. 2). A consumers perception of a brand will rock them to make a purchase just if not more so than their understanding of its features. In the...If you want to get a full essay, order it on our website: OrderEssay.net

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