Marketing Mix

Introduction production acknowledgement and background The merchandising mix, needs, wants & demands, client relationship circumspection and the new digital age be important staple fibre concepts of the marketing. To apply the knowledge more or less these aspects, I decide to engage Honda Motor Company as the product. Honda Motor Company, Ltd is a Japanese public multinational commode which is known as a manufacturing business of locomotes and motorcycles. Soichiro Honda and his partner, Takeo Fujisawa are the founders of the oblige to. Honda has been the worlds largest motorcycle manufacturer since 1959. Honda surpassed Nissan in 2001 to belong the second-largest Japanese car manufacturer. As of August 2008, Honda surpassed Chrysler as the quaternary largest automobile manufacturer in the United States. Honda is the sixth largest automobile manufacturer in the world. Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura. Ho nda also manufactures tend equipment, marine engines, in-person watercraft and power generators. Honda has been researching about dexterous automaton and produced Asimo robot in 2000.

Outline Introduction1 Product identification and background1 Outline1 Analysis2 selling mix2 Needs, wants and Demands3 invitee relationship management (CRM)4 The new Digital Age5 informant6 Analysis Marketing mix Theory of the 4 Ps Product is the goods and service in combination that the company offers to the tar come market. Price is the essence of money customers have to pay to mystify the product. Place is the activities of the company to make the product available to locate cus tomers. Promotion is the activities that d! ie the values of the product and persuade the customers to bargain for it. Theory of the marketing mix Marketing mix is a combination of 4 Ps, product, price, place and promotion to run across the target market....If you want to get a full essay, localise it on our website: OrderEssay.net

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