International Issues - Expanding a Us Business

Abstract This export business innovation has been written to set the capableness for current production and market expansion of Nokona baseball game Equipment, specifically gloves and bats, into Japan. While the sporting goods market is really large, Nokona serves a precise narrow niche market of high-end baseball and playground ball gloves where there are few competitors and restrain domestic ingathering potential. Recently, the go with has begun to export its products to Canada, but on a very throttle basis. (Nokona, 2011) While the company strategy is to become a globular presence, the firms limited resources and experience in distant markets dictate the need to proceed conservatively and invest the go around scenario for immaterial investment. Expanding Nokona Baseball Equipment to Japan asylum the Statess pastime. American do. (Nokona, 2011) Nokona has been making high tonus ball gloves for Americas pastime since 1934 in the weensy town of Nocona, Texas, in the original building where the Nokona dishonor started. With a current module of fifteen employees and the potential to grow to lux (Halkias, 2010), their products are made with top-grain American hides from American ranchers and hand-crafted by American workers.

Nokona equipment is not mass produced; rather, each glove contains unadulterated workmanship which gives it a unique identity. (Nokona, 2011) While the company has rivet on the American made theme to establish its brand presence inwardly the United States, it is recognizing that it may also be a hitch in expanding their presence within foreign countries. (Tribe, 2011) The company feels that with limited capit! al investment, standardized equipment and training, and a steadfast marketing plan; Nokona products can be successfully introduced into the equal type of niche markets in foreign regions where baseball has unquestionable into a national pastime. Due to the companys lettering to quality craftsmanship, it feels super optimistic that it...If you want to get a full essay, station it on our website: OrderEssay.net

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