Marketing plan

Table of Content1.0Introduction32.0Situational Analysis42.1History of the company42.2Mission Statement43.0 Marketing Environment53.1Competitors53.2Economic53.3Legal53.4Socio-cultural63.5SWOT Analysis64.0Green Product Design74.1Description of the product74.2Strength and failing of the hybrid railcar84.3Distri exactlyion85.0Customer Evaluation85.1 Customer profile85.2Customer require behaviour96.0Competitors Analysis96.1Direct Competitors96.2Indirect Competitors107.0 Marketing Objectives108.0Marketing Strategy118.1Target Market118.2Product118.3Price128.4Distribution128.5Promotion129.0Budget1310.0Conclusion1311.0Referencing14Executive SummaryThe merchandise stick out is about the new cross car from Honda that Shaads Motors will be introducing in Mauritius. Being the frontmost importer of car in Mauritius, Shaads Motors is already occupying a big tell apart of the market and has withal reach the trust of umteen people. Shaads Motors has been representing the Honda gull since 1972 since consequently, the company has diversifies through many division, but Shaads Motors re main(prenominal) the main division of the company. They have also implemented a store with all the latest applied science to give a serious after sale supporter to their customers. The factal analysis is based in general on a apprise history of the company and a quick overview of the current situation of the company in Mauritius. and then we have an analysis of marketing environment and also how shit this affect the company both positively or negatively.

Honda is earth perceived in Mauritius as an economic car, cheap to run and maintain as the forfeit parts are critical cheap, but however when compared to its competitors, we open fire see that its competitors has the upper spate on him in hurt of comfort inside the car, preventive covering and other electronic stuff on board. solely the unafraid point the Honda has over again its competitors is his new Hybrid engineering science; the historied car that runs without waste or petrol. So, Shaads Motors can eff the prefer of marketing the car alone in Mauritius as none of their competitors have a product like that. because the Hybrid car does not have any strong substitutes as such for now, but as announced by Citroen, they... If you indispensableness to get a full essay, order it on our website: Orderessay

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