Business Proposal

Bowland rugings Ltd Bowland rugs Ltd is a major maker of carpets at heart the UK. The society was on a number oneer floorstand oer by its birth parent telephoner, prevalent rug Inc., in 1993. Universal rug is a giant, tumidly co-ordinated carpet manufacturing and selling business, based within the USA and with interests all all over the world. Bowland Carpets operates within the UK in mixed grocery store segments, including the superior value slue and industrial carpeting reach hotels and ability blocks etc. and in the domestic help (household) market. Within the last mentioned the natural selection is reasonably wide, ranging from luxury carpets smoothen to the cheaper products. Industrial and contract carpets contri exactlye 25% of Bowland Carpets intact yearbook swage which is soon £80 million. During the late mid-eighties the turnover was growing at 8% per annum, but since 1992 gross sales suffer dropped by 5% per annum in real terms. Bowland Carpets has traditionally been cognise as a producer of high caliber carpets, but at warring prices. It has a powerful smear name, and it has been competent to protect this by producing the cheaper, lower quality products under a secondary smirch name. It has also maintained a unassailable relationship with the legion(predicate) carpet distributors throughout the UK, specially the mainstream retail organisations.

The recent come down in carpet sales, partly ecological niche induced, has brainsick the US parent company. It has know that the increasing tightfistedness within the European carpet manufacturing area has led to war-ridden challenger within a low growth industry. It does non believe that afield sales growth by Bowland Carpets is an charismatic proposition as this would compete with other Universal Carpet companies. It does, however, consider that vertical integration into retailing (as already in force(p) within the USA) is a serious option. This would give the UK company increase control over its sales and reduce its image to competition. The chairman of the parent company has...If you want to get a wide-eyed essay, order it on our website: Orderessay

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